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Privacy Policy

1. Introduction
Welcome to A17. ("we," "our," "us"). We are committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you interact with us.

2. Who We Are
A17. is a digital marketing and business development agency based in Marlow, Buckinghamshire. Our registered business name is The A17 Business Group Ltd. We are registered with the Information Commissioner’s Office (ICO) under UK data protection laws.

3. What Data We Collect
We may collect the following types of personal data (including but not limited to):

  • Identity Data – Name, business name, job title.

  • Contact Data – Email address, phone number, communication records (call recordings/transcripts)

  • Technical Data – IP address, browser type, device information.

  • Marketing Preferences – Your communication preferences.

  • Website Usage Data – Pages visited, cookies, and analytics.

  • Client Project Data – Content, files, or information shared for business services.


4. How We Collect Your Data
We collect personal data in the following ways:

  • Directly from you (e.g., when you contact us, sign up for services, or submit a form on our website).

  • Automatically through website cookies and analytics.

  • From third parties (e.g., social media platforms, referrals).


5. How We Use Your Data
We use your data to:

  • Provide and manage our services.

  • Respond to inquiries and client requests.

  • Improve our website and marketing strategies.

  • Send updates, promotions, or industry insights (with your consent).

  • Fulfill legal or regulatory obligations.


6. Legal Basis for Processing
We process your data based on:

  • Legitimate Interests – For business purposes like responding to inquiries and providing services.

  • Contractual Necessity – To fulfill service agreements with you.

  • Consent – For marketing communications (you can withdraw consent anytime).

  • Legal Compliance – When required by law.


7. Data Sharing & Third Parties
We do not sell or trade your personal data. However, we may share data with:

  • Service providers (e.g., website hosting, email marketing, analytics tools).

  • Legal authorities if required by law.

  • Third-party platforms (e.g., social media) if you engage with our content.


8. Data Security
We take security seriously and implement measures such as:

  • Secure servers and encrypted storage.

  • Restricted access to personal data.

  • Two-factor authentication on business accounts.

  • Regular security audits.


9. Data Retention
We keep your personal data only for as long as necessary:

  • Client & business records: Up to 6 years (for legal and tax compliance).

  • Marketing data: Until you opt out.

  • Website analytics: 26 months.


10. Your Rights
Under UK GDPR, you have rights to:

  • Access – Request a copy of your data.

  • Rectification – Correct inaccurate data.

  • Erasure – Request deletion of your data.

  • Restriction – Limit processing of your data.

  • Objection – Stop marketing communications.

  • Data Portability – Transfer your data to another provider.

 
To exercise these rights, email compliance@a17group.co.uk.

11. Cookies & Tracking
Our website uses cookies to enhance your experience. You can manage cookie preferences via your browser settings.

12. Contact Us
For privacy-related inquiries, contact us at: A17. (The A17 Business Group Ltd.)
Email: compliance@a17group.co.uk
Website: https://a17business.uk

 

 
13. Changes to This Policy
We may update this policy occasionally. Any changes will be posted on this page with the updated date.

Last Updated: 17/02/2025

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